A Novel Psychological Decision-Making Approach for Healthcare Digital Transformation Benchmarking in ASEAN

In recent years, digital transformation is seen as a mandatory and urgent requirement in the process of modernizing countries. The effectiveness field public management directly affects social life operations businesses. This study aims to paint an overall picture healthcare rapidly growing region, Association Southeast Asian Nations (ASEAN), through bounded rational multi-criteria assessment method. novel proposed method developed light psychological behavior theories strengths decision-making methods, which are based on distance computation statistical parameters. Therefore, it can not only determine weight criteria objectively correlations, but also deeply describe subjective psychology decision maker. addition theoretical contributions with approach, findings benchmarking reveal important indicators practical lessons from successes ASEAN.